At ReFramed, we’re driven by our community. Our customers aren’t just buyers—they’re collaborators. We believe that the people who use our products should be at the heart of everything we do. We capture real moments, in real spaces, with real people.

IN MY ROOM

"In My Room" is our visual storytelling series that celebrates the diverse lives of ReFramed customers. We dive into meaningful conversations, capturing the intimate stories that unfold within their bedrooms—the spaces where ReFramed bed frames become part of their daily rituals, memories, and growth.

ReFramed presents

"ReFramed Presents" is our short documentary series, highlighting the stories of curious thinkers, creatives, and innovators who are reframing the way they live and work. It’s a celebration of those who, like us, challenge the norm, push boundaries, and design their lives with purpose.