ReFramed is not like other design brands. We believe design should speak to everyone and that a bed can be more than a place to sleep.

Our customers aren’t just buyers, they’re collaborators. We believe that the people who use our products should be at the heart of everything we do. We capture real moments, in real spaces, with real people.

We don’t chase hype materials for the sake of a tagline. Our philosophy is simple: make products that last, stay affordable, and don’t need replacing. Sometimes that means using new recycled materials. Other times, it means sticking to classic methods that have stood the test of time.

ReFramed was founded in 2021 when we realised we couldn't find a bed frame that truly resonated with us. To change that, we teamed up with London designer Tim Rundle to create something different - a bed frame that’s not only durable and easy to assemble but also bold in its design. It's crafted for those who, like us, value great design without sacrificing functionality.



Furniture delivery can be a hassle, we get that. While most brands either ship from far-off places or make you wait on a custom piece, we keep things local. Our bed frames are designed in London, produced, and warehoused in Denmark.