Emerging from Germany's vibrant independent performing arts scene, Joana melds her roles as a choreographer and theatre director with an enviable finesse. Her productions, often rich with complex themes of identity and race, are rooted in a dance and theatre background, culminating in a master's in choreography. Joana's transformation from a dancer in community centres to NFL cheerleader and now a renowned artist reflects not only in her provocative productions but also in her personal spaces.

Meet Adam Holm: the creative powerhouse and co-founder of Blonde, a creative agency known for its inclusive approach to filmmaking, graphic design, and content creation. Driven by his passion for storytelling, Adam's journey to success started from humble beginnings as a nightclub photographer with an unwavering determination to pursue his dreams.

We met with our customer Alba in Copenhagen and spoke about her upbringing as a student in Barcelona before a life-changing trip to Berlin lead her to follow her love of fashion and enrol at the University of Arts. Her talent and hard work paid off when she won the People’s Prize of the H&M Design Award with her final collection and went to work with industry giants like Victoria Beckham and Phoebe Philo at Celine.

Introducing the inspiring story about the Copenhagen-based ReFramed customer Mati Pichci who shares his path into becoming a recognized chef. His story starts in Warsaw as a political masters student working in advertising before finding his love for cooking which took him to Poznan then an internship at Noma and manager at Atelier September. We reflect on his new found independence in his career and collaboration with Psyche Café which gives him the freedom to explore new spaces of experimentation and accessibility to food.

We’re excited to share our story with our Berlin-based customer Marvin Lobodda who spoke about his beginnings as a student-athlete in South West Germany before heading to Berlin in 2012 where he quickly rose the ranks to become a prominent blogger and PR and brand consultant. We learn how COVID allowed him the time and space to reflect on his life and the future he wants to build, and how his home plays a central role in grounding him and his partner Luke Raine.

We met with Dia in Copenhagen who shares how she made a total life change at 30 and pursued her dream of becoming an actor. “I came to Copenhagen when I was 22. That's 10 years ago now. I come from a conservative family. So, I had just a few options in terms of career. I could become a doctor or do something with finance. So, I chose finance and got into CBS Copenhagen Business School, which was fine. I did that for five years and I got a really shiny degree. Then I worked as a management consultant here for a few years. Then life hit me when I turned 30. I was crying for days. I was like, "Oh, my God, I don’t want to do this anymore”

We sat down with our customer Oliver Willacy in his bedroom in Copenhagen to get to know him and to understand what his bedroom means to him. 

“You don't just sleep in your bedroom, right? It's more than that. It's also where you have very intimate and physical contact with your partner. There are a lot of endorphins you get in the bedroom and that gives it a special vibe” 

Meet Eva from the 'In My Room' series. She shares her journey from being an aspiring designer to head of design at andtradtion. “I remember entering a competition for IKEA. It was specifically for professional interior designers. I made this little booklet with hand drawings, and then they got back kindly saying that it was only for professionals. I was only 12, ha! That’s when I said to myself, “Yeah, I’m going to be an interior designer. That’s going to be my goal.” A 12-year-old with tunnel vision.