ReFramed is not like other design brands. We believe design should speak to everyone and that a bed can be more than a place to sleep.

ReFramed was founded in 2021 when we realised we couldn't find a bed frame that truly resonated with us. To change that, we teamed up with London based designer Tim Rundle to create something different - a bed frame that’s not only durable and easy to assemble but also bold in its design. It's crafted for those who, like us, value great design without sacrificing functionality.

Since then, we’ve launched the MC-1 Bed by industrial designer Michel Charlot - built to be simple, incredibly strong, and accessibly priced. It’s a bold, functional piece that helps us reach an even wider audience - and we believe it’s a future design classic.

Furniture delivery can be a pain, we get it. While most brands ship from halfway across the world or make you wait weeks for a custom piece, we keep it local. Our bed frames are made in Europe, warehoused in Denmark, and delivered straight to your door. Whether you're on the ground floor or, like us, living in your first flat without flatmates on the fourth floor - no curbside drop-offs, and no heavy lifting. 

We do everything we can to keep our beds in stock, aiming to dispatch within 24 hours. Have questions about lead times? We’re here to help.

At ReFramed, we’re driven by one belief: good design should make your life better.

We saw the gap between what people want from their furniture and what the design world actually offers - so we set out to change that.

The furniture industry is crowded with brands that feel disconnected from real life. Design has become exclusive - luxury for the few, with products that feel untouchable. We’re here to flip that.

Our mission is to make great design accessible. Design that fits your life - not just a showroom. We’re online and offline, inclusive, in stock, and fully transparent. We tell the stories of our community and create products that solve real problems - not copy what’s already out there or chase trends.

Sustainability isn’t an afterthought - it’s built into everything we do. But at our core, it’s the love of design that drives us.

Almost four years in, we’ve served over 1,000 customers in 24 European countries - almost entirely self-funded.

To everyone who’s bought from us, considered it, followed along, or told a friend - thank you.

Great products don’t happen overnight. They take time, years of testing, tweaking, and getting it right.


We keep our collection small on purpose. It lets us focus, go deep, and design with intent. If it’s not better than what’s already out there, we don’t launch it. Simple as that.


Every ReFramed piece is built in close collaboration with factories we trust, real partners, not just suppliers. Right now, we’re working with makers in Denmark, Sweden, Latvia, Hungary, and Portugal, close to home, close to our warehouse in Denmark, and close to the process.

That means better quality, faster feedback, and lower CO₂ emissions.

The TR Bed Frame is made from 82% post-consumer recycled aluminium, and comes in at just 42 kg of CO₂. We’re proud of that. It’s proof of how far smart design and responsible manufacturing can go.


That said, we don’t chase hype materials for the sake of a tagline. Our philosophy is simple: make products that last, stay affordable, and don’t need replacing. Sometimes that means using new recycled materials.

Other times, it means sticking to classic methods that have stood the test of time.
Sustainability is a balance, and we’re here to get it right, not just make it sound good.