Design furniture for your mattress.

Our story

ReFramed is a new design brand set out to challenge the role of good design in peoples homes. We’re reframing the traditional business model within design, by being online, in stock and flat packed. In 2021 we launched with a bed frame system designed by Tim Rundle in London and manufactured in Portugal.


Design furniture has become for the few and we acknowledge that we need to do things differently to build a truly inclusive brand. We therefore do our best to bring you behind the curtain to show you who we are, and how your ReFramed products are made.

We exist to design, produce and facilitate good design to real people - everywhere. We believe that sustainability is a prerequisite for existing as a newly launched brand, and we’ve already done our very best to challenge the norms of sustainability in furniture on so many levels, but it is truly the passion for design that drives us.


We're based in Copenhagen with an international mindset. We have a small team but a big family who have all contributed to where we are today.


Kasper Simonsen - Founder

Tim Rundle - Design Director

Taro Shimada - Special Projects

Matti Andersson - Product Development Advisor

Viktor Thestrup - Ecommerce & Growth



Line Bagner

Jonatan Salomonsson

Sasha Shestakovych

Guilherme Proenca

Leonor Bettencourt Loureiro

Sandra Mendes

Frederico Folhas

Nuno Ferreira


Max Marshall

Frederik Berg

Anais Almeida

Benjamin Lund

Niklas Weckesser

Cassandra Bradfield

Lærke Schierup 

Samuele Crippa 


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