For four years, we’ve worked hard to build a brand we believe in.

We’ve served over a thousand customers across Europe who share our belief: That good design deserves a bigger role in everyday life - starting with what we see as the most important room in the home: the bedroom.

We don’t design to follow trends.
We design to make everyday life feel a little better, for a long time.
We don’t believe in fast-fashion furniture, and we stand against the new normal of inflating prices just to run discounts several times a year.
We want to build a brand with principles - honest quality, lasting design, and prices guided by responsible production.

And yet, Black Friday creates a dilemma.
While we don’t believe in big markdowns, we also don’t want those who’ve been waiting to feel they have to settle for something less elsewhere.

So for one weekend only, behind a private door, we’re offering 20% off a limited production run of 50 beds.You can access the sale by signing up to our newsletter on our website.

Once those 50 are sold, we’ll place the exact orders with our factory - meaning a 6–8 week lead time - and then return to business as usual.

As you navigate the noise this weekend, we hope you’ll show love to the smaller, independent brands choosing to do things the right way.

Thanks to everyone who’s supported us so far.

We hope to soon reframe your bedroom too.