In My ROOM WITH KAI
Kai Avent-deLeon is a creative entrepreneur and cultural leader shaping the landscape of contemporary Brooklyn. As the founder of Sincerely, Tommy, Shea Brooklyn, and Building Black Bed-Stuy, her work spans retail, hospitality, and community-driven initiatives - positioning her as a central figure in New York’s creative economy.
Her ventures range from a neighborhood coffee bar to a high-street concept store blending clothing, objects, and lifestyle. Across each project, Kai translates cultural values into intentional physical environments spaces that nurture community as much as they serve commerce.
Recognized as a tastemaker and role model, she demonstrates how entrepreneurship can be grounded in authenticity, social vision, and design-led thinking. Her work expands the role of business into cultural storytelling, spatial transformation, and the building of places that feel like home in a rapidly changing city.
Kai’s story is one of preserving purity of vision while growing impact, navigating the realities of independent business and urban change. From Brooklyn to Manhattan to upstate, she creates spaces with distinct energies, each shaped by care, intentionality, and a commitment to community.
Design is foundational to her practice. From interiors to architecture, she conceives and builds environments from the ground up, guided by a belief that design is not only aesthetic but social shaping how people gather, connect, and belong.
Kai: I’m Kai, from Brooklyn, New York. I wear a few hats; facilitator, creative director, and multi-hyphenate. I’ve opened two neighborhood businesses that are basically canvases for my creative interests. Sincerely, Tommy is a lifestyle concept store primarily clothing, but also home objects, books, and now records (I love music). We have an in-house coffee bar run by the partners I also own my restaurant, Che, with. It’s all about a creativity-centered life-quality in food, style, music without the baggage of the word “luxury.”
ReFramed: What’s your most significant memory of a favorite room, past or present
Kai: This summer upstate. I hosted friends at my place and we were all in different transitions. The support was real; the food was great; nature was doing its thing. The house is minimal and works with the landscape, big open windows, waking to green and sun, moonlight at night. Every element felt aligned.
ReFramed: Do you remember your first bed as a kid?
Kai: A loft bed with a ladder desk underneath instead of a lower bunk. I had an inflatable chair; in my head it was my own little apartment. Climbing up gave it a tiny privacy factor. It was very fun.
ReFramed: What does a bedroom represent beyond sleep?
Kai: It’s the heart of the home. It’s intimate, private, sacred. I’m a minimalist, so no clutter. My current bedroom skews loungey, no doors (not intentional; I do want them), but I’m selective about who enters my home now. Being invited into that space is its own intimacy.
ReFramed: When did you last change something in the room, and why?
Kai: Recently. We moved back in and I needed a feng shui reset. First time putting the bedroom in the front close to street level which felt odd at first, but I like the function: couch + open area, so I can lounge, laptop, journal. The decor reflects what I’m into now: a mix of brutalism, modern, rustic, mid-century, it’s never a single era.
ReFramed: More broadly, what did you change when you took over this space?
Kai: A lot. I (controversially!) removed the original mantel mirror and the original ornate light. There was so much woodwork that I wanted less visual heaviness. I installed a Noguchi ceiling light for something light and airy, and filled the niche with books. I added closets. Che wanted more privacy for his room, so we closed a pass-through; a door now functions like a wall. Otherwise, mostly furniture moves.
ReFramed: An object here that carries a memory beyond its function?
Kai: A fabric pillow/duvet carrier I designed. I found the textile at a tiny shop in Sicily on a trip from Milan; my mom sewed the carriers from my sketch. I don’t like extra “stuff,” so this stores bedding beautifully without adding furniture. It’s a design memory I can use every day.
ReFramed: Something you’ve stopped noticing over time?
Kai: The burled-wood set. I was obsessed when I got it; now I’m a bit over it. Cute, but I’ve probably outgrown that phase.
ReFramed: Is there a spot your eyes return to most?
Kai: This angle: my Noguchi pendant, silk floor pillows, that lamp, the wood. The mix of metal, paper, and timber—the colors and textures feel balanced and quiet.
ReFramed: What do you notice when the room is quiet?
Kai: The quiet itself. In a noisy, always-on world, silence feels like a luxury. I talk a lot for work; the store, partnerships, shoots etc. so stillness is meditative.
ReFramed: How do you use your bed when you’re not sleeping?
Kai: Movies, Pinterest dives, long calls, journaling, meditating, and capturing late-night idea streams. That pre-sleep flow is where concepts click.
ReFramed: Does your bed hold traces of your days?
Kai: Yes which is why I just changed the mattress. Beds hold energy. Even if you sleep alone, life’s phases live there. A fresh mattress every few years keeps the energy clean.
ReFramed: When you’re away, what do you miss most about this room?
Kai: That it’s mine. My bed, my layout, everything where I like it being in my own energy.
ReFramed: What do you hope people feel when they enter?
Kai: Warm and at home. Minimalism can read “don’t touch,” so I think a lot about how to keep it lived-in. My dog (who passed) and having a kid both softened me. Stuff is just stuff. I still love neatness. It keeps my mind orderly but I want the space to welcome real life.
ReFramed: How does the space resemble you?
Kai: It is me. Everything reflects my taste and my present. It’s also set up to be light - if we decide to leave for a few months, I can sublet without moving a ton of things.
ReFramed: If this room had a season or time of day?
Kai: Fall equinox vibes warm days, leaves just turning. Lately I’d rather be home, cozy, drifting from couch to couch. When the sun calls, I’ll step into the backyard or sit on the stoop. Winter? Hard pass.
ReFramed: What emotions live here?
Kai: Ease, comfort and nostalgia. This is a family home; my grandmother bought it when she came to the U.S. I remember her living here, family gatherings, people we’ve lost. It’s layered with memory. Even this room has shifted the same shell, new lives. Constant evolution
ReFramed: What do you see first from bed
Kai: The windows always.
ReFramed: Favorite thing in the room right now?
Kai: The Noguchi ceiling light is simple, textural, softly bright, perfect shape and color. A true statement by being gentle.
ReFramed: If you left tomorrow or finally left the city what would you want untouched
Kai: The wood. Keep the original walls, trim, tile and let the bones stay.
ReFramed: If your bed could describe you in two words?
Kai: “Loves sleep.”
ReFramed: Your room in two words?
Kai: Cozy & minimal.