At ReFramed we want to change the role design plays in people's lives. We want to make good design accessible, beautiful, easy to ship and assemble in minutes.

Our story

ReFramed was born in 2020 as I could not find a bed frame I admired, so I teamed up with the London-based designer, Tim Rundle, to create a bed frame that was durable, easy to ship and assemble while still being bold in the design.

We know that furniture is complicated to have delivered and the wait for it can be really frustrating. We’re different. Whilst, the majority of products are either made in the far east or made to order, our products are both produced and warehoused in Denmark.

In fact, we fit 72 beds on one pallet which makes storing our frames very easy, and it also enables us to ship the product straight to your door with GLS or UPS. It doesn’t matter if you live on the ground floor or fourth floor in your city the courier will be able to bring it straight to your door.

As a new design company we try our very best to always be in stock and to dispatch your order within 24 hours of receiving it. Should you have any questions about lead-times please do not hesitate to reach out.

So, no more waiting at home for a curbside delivery with 4 friends to carry up your new bed.

Made in denmark

Our bed frames are produced by industry leader Norsk Hydro, whose clientele includes Rolls Royce and HAY in Denmark. First extruded in Vetlanda, Sweden, the frames are made of Hydro Circal aluminum-comprising 82% post-consumer recycled material. Your bed isn't merely production scrap; it's repurposed from old car parts and other aluminum items recycled at Hydro's Norwegian facility.

Post-extrusion, the components are sent to our Hydro facility in Thisted, Denmark. There, they're machined, powder-coated, and packaged before moving to our warehouse for shipment.


For us, sustainability isn't an afterthought-it's our driving principle. Every decision we make considers its environmental impact, which is why a standard king-size 160-bed emits just 46kg of CO2-equivalent to 82 cups of coffee or 4.5 steaks.

We're committed to transformative design that's not just beautiful but functional. Built for longevity, our furniture is easy to assemble, disassemble, and relocate.

Our recyclable materials ensure it can be reused over and over again.

founders note

ReFramed is a design furniture company that exists to promote good design to real people as we believe that good design has the power to positively impact people's lives.

We’ve seen a gap between what consumers want, and what the designer furniture market offers.

The furniture world is saturated with design brands that have no real connection with the real world. The design has become for the few, it’s too exclusive and inaccessible, and products by the sharpest designers of our generation are stuck with brands that are disconnected from the real “world”.

Designer brands historically follow the same playbook. We want to challenge this playbook. We want to make great design truly accessible to a wider audience as we believe design deserves to play a bigger role in people’s lives. We do this, we believe, by being direct-to-consumer, inclusive, in-stock, and transparent. We do this by telling meaningful stories about our community and by bringing products to this world that actually solve a problem unlike the new normal which is to make products that look like something else “out there” and that another brand seems to be making money off.

We believe that sustainability is a prerequisite for existing as a newly launched brand, and we’ve already done our very best to challenge the norms of sustainability in furniture on so many levels, but it is truly the passion for design that drives us.

2 years later we have served more than 400 customers across 19 different European countries while remaining almost entirely self-funded. We’re so thankful for every single one of you who has purchased from us, consider buying from us, followed us, or told your friends about us.