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Paula is from Portugal and has been working at the factory for almost a year now. Paula works on the powder coating line where she carefully secures all the of the raw aluminium parts to the conveyer, before they are transferred to the oven to be pre-heated before the powder coating is appliedwhere she carefully secures all the of the raw aluminium parts to the conveyer.

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CREDITS
WRITTEN BY JANE DOE
PHOTOGRAPHY BY JOHN MILKESON

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THE STANDARD LOREM IPSUM PASSAGE,

USED SINCE THE 1500S

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When he’s not creating detailed 3D renderings in his studio, sportswear designer Pasquale Daniel can often be found pounding the streets and parks of North London.

Graduating from London College of Fashion in 2014, the 32-year-old football fanatic has since worked for an impressive collection of global activewear brands. For Daniel, creating stylish performance clothing is tied intrinsically to his first-hand knowledge of how garments respond to the body in motion. Essentially: the better they move, the better you move – and the better you look.

During last year’s lockdowns, he ramped up his time-conscious running routine, honing in on the goal of smashing five kilometres in under 20 minutes. ​“I was working from home, not getting out of the house enough and needed that sort of release – and the football pitches were closed,” he says. “ So it started like that, and I just found that focusing on improving my personal best was great for my mental health.”

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THE STANDARD LOREM IPSUM PASSAGE,
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And he hasn’t looked back – or slowed down – since. Now Daniel heads out two or three times every week, intent on constantly improving on his PB. As well as naturally keeping him fit, this sprinting hobby has provided him with a valuable perspective on his design work. ​“When I’m wearing other brands to exercise, I always think about what makes me uncomfortable, and what I can improve in my own work,” he says.

There are mental health benefits, too, with the routine helping give him the clarity to proceed with personal projects, including designing virtual reality clothing using state-of-the-art 3D software.

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THE STANDARD LOREM IPSUM PASSAGE,

USED SINCE THE 1500S

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HI PASQUALE. WHAT CAN YOU TELL US ABOUT YOURSELF?

I work primarily in outdoor wear and 3D garment rendering and animation. I trained in sportswear design at London College of Fashion and now I’m freelancing in London. I’ve focused recently on trail-running, but I’m interested in lots of different areas, from lifestyle to football to outdoor wear and activewear.

DOES HAVING THIS FOCUS IN YOUR WORK MEAN YOU GET THE OPPORTUNITY TO TEST OUT NEW DESIGN IDEAS AS YOU RUN?

Yeah, definitely. I think for what I do, it helps to be involved in sports and fitness. When I’m wearing other brands to exercise, I always think about things I’d change and do differently, what makes me uncomfortable, what would make me more comfortable. Moving in clothing and thinking about how it can be improved always drives me, for sure. It always helps to do the sports you’re designing for.

"...for me, it's more about realizing in many occasions that life is very short, so I always think if I die tomorrow, is it okay what I did today?"

HI PASQUALE. WHAT CAN YOU TELL US ABOUT YOURSELF?

I work primarily in outdoor wear and 3D garment rendering and animation. I trained in sportswear design at London College of Fashion and now I’m freelancing in London. I’ve focused recently on trail-running, but I’m interested in lots of different areas, from lifestyle to football to outdoor wear and activewear.

DOES HAVING THIS FOCUS IN YOUR WORK MEAN YOU GET THE OPPORTUNITY TO TEST OUT NEW DESIGN IDEAS AS YOU RUN?

Yeah, definitely. I think for what I do, it helps to be involved in sports and fitness. When I’m wearing other brands to exercise, I always think about things I’d change and do differently, what makes me uncomfortable, what would make me more comfortable. Moving in clothing and thinking about how it can be improved always drives me, for sure. It always helps to do the sports you’re designing for.

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THE STANDARD LOREM IPSUM PASSAGE,

USED SINCE THE 1500S

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HI PASQUALE. WHAT CAN YOU TELL US ABOUT YOURSELF?

I work primarily in outdoor wear and 3D garment rendering and animation. I trained in sportswear design at London College of Fashion and now I’m freelancing in London. I’ve focused recently on trail-running, but I’m interested in lots of different areas, from lifestyle to football to outdoor wear and activewear. 

DOES HAVING THIS FOCUS IN YOUR WORK MEAN YOU GET THE OPPORTUNITY TO TEST OUT NEW DESIGN IDEAS AS YOU RUN?

Yeah, definitely. I think for what I do, it helps to be involved in sports and fitness. When I’m wearing other brands to exercise, I always think about things I’d change and do differently, what makes me uncomfortable, what would make me more comfortable. Moving in clothing and thinking about how it can be improved always drives me, for sure. It always helps to do the sports you’re designing for.

HI PASQUALE. WHAT CAN YOU TELL US ABOUT YOURSELF?

I work primarily in outdoor wear and 3D garment rendering and animation. I trained in sportswear design at London College of Fashion and now I’m freelancing in London. I’ve focused recently on trail-running, but I’m interested in lots of different areas, from lifestyle to football to outdoor wear and activewear.

DOES HAVING THIS FOCUS IN YOUR WORK MEAN YOU GET THE OPPORTUNITY TO TEST OUT NEW DESIGN IDEAS AS YOU RUN?

Yeah, definitely. I think for what I do, it helps to be involved in sports and fitness. When I’m wearing other brands to exercise, I always think about things I’d change and do differently, what makes me uncomfortable, what would make me more comfortable. Moving in clothing and thinking about how it can be improved always drives me, for sure. It always helps to do the sports you’re designing for.

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[image]

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THE STANDARD LOREM IPSUM PASSAGE,

USED SINCE THE 1500S

[/caption]

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[caption]

THE STANDARD LOREM IPSUM PASSAGE,

USED SINCE THE 1500S

[/caption]

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HI PASQUALE. WHAT CAN YOU TELL US ABOUT YOURSELF?

I work primarily in outdoor wear and 3D garment rendering and animation. I trained in sportswear design at London College of Fashion and now I’m freelancing in London. I’ve focused recently on trail-running, but I’m interested in lots of different areas, from lifestyle to football to outdoor wear and activewear.

DOES HAVING THIS FOCUS IN YOUR WORK MEAN YOU GET THE OPPORTUNITY TO TEST OUT NEW DESIGN IDEAS AS YOU RUN?

Yeah, definitely. I think for what I do, it helps to be involved in sports and fitness. When I’m wearing other brands to exercise, I always think about things I’d change and do differently, what makes me uncomfortable, what would make me more comfortable. Moving in clothing and thinking about how it can be improved always drives me, for sure. It always helps to do the sports you’re designing for.

HI PASQUALE. WHAT CAN YOU TELL US ABOUT YOURSELF?

I work primarily in outdoor wear and 3D garment rendering and animation. I trained in sportswear design at London College of Fashion and now I’m freelancing in London. I’ve focused recently on trail-running, but I’m interested in lots of different areas, from lifestyle to football to outdoor wear and activewear.

DOES HAVING THIS FOCUS IN YOUR WORK MEAN YOU GET THE OPPORTUNITY TO TEST OUT NEW DESIGN IDEAS AS YOU RUN?

Yeah, definitely. I think for what I do, it helps to be involved in sports and fitness. When I’m wearing other brands to exercise, I always think about things I’d change and do differently, what makes me uncomfortable, what would make me more comfortable. Moving in clothing and thinking about how it can be improved always drives me, for sure. It always helps to do the sports you’re designing for.

"...for me, it's more about realizing in many occasions that life is very short, so I always think if I die tomorrow, is it okay what I did today?"

HI PASQUALE. WHAT CAN YOU TELL US ABOUT YOURSELF?

I work primarily in outdoor wear and 3D garment rendering and animation. I trained in sportswear design at London College of Fashion and now I’m freelancing in London. I’ve focused recently on trail-running, but I’m interested in lots of different areas, from lifestyle to football to outdoor wear and activewear.

DOES HAVING THIS FOCUS IN YOUR WORK MEAN YOU GET THE OPPORTUNITY TO TEST OUT NEW DESIGN IDEAS AS YOU RUN?

Yeah, definitely. I think for what I do, it helps to be involved in sports and fitness. When I’m wearing other brands to exercise, I always think about things I’d change and do differently, what makes me uncomfortable, what would make me more comfortable. Moving in clothing and thinking about how it can be improved always drives me, for sure. It always helps to do the sports you’re designing for.

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CREDITS
WRITTEN BY JANE DOE
PHOTOGRAPHY BY JOHN MILKESON

WRITTEN BY JANE DOE
PHOTOGRAPHY BY JOHN MILKESON

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