We sat down with Matteo Fogale, the designer behind new Headboard System, to talk to him about the launch of the product.

RF: Why does the world need this system?

MF: I love spending extra time in bed, whether checking emails in the morning, working late at night, reading, or watching TV. I noticed there weren’t any truly comfortable, universal headboard options that could adapt to any bed and offer the same comfort as a sofa or ergonomic chair while still looking good. Our bedroom is an intimate space where we prioritise our own comfort, both mentally and physically. I wanted a product that could improve life around the bed, offering correct posture support, but also expand into other areas like good adjustable lighting, and storage for accessories and tech so this led to the conception of a versatile rail system that can adapt and extend based on the users needs.

RF: What is your inspiration behind the product?

MF: I took inspiration form the Shaker furniture, a distinctive style of furniture developed by the Shakers that had guiding principles of simplicity, utility and honesty. Their beliefs were reflected in the well-made furniture of minimalist designs. The peg rail was the Shakers’ simple but ingenious way of keeping households well organised. Made of a length of wood these rails were used to hang everything, from clothing to brooms to chairs, in order to keep floors clear with order and harmony.

RF: What are you most proud of with the system?

MF: The comfort that this will provide and not only when leaning back on the soft, inclined backrest but also once we add all the accessories to make our surrounding items accessible and positioned just at the right spot where we need them.
I’m looking forward to see the system evolve, it has the potential to become a new typology of furniture we cannot live without.

RF: What are the other use-cases you see fit for the system in the future?

MF: I think the system can adapt to any room in our house, from an entry hall (think coats, lighting, umbrellas, keys) to living room (candles, books, even backrests for a bench?). I think the rail system is very versatile and allows the user to get creative with its use. I’d love to see how people will use it and expect to see the most creative solutions. What would you hang?