We founded ReFramed because we couldn’t find a bed frame that resonated with us—one that balanced bold design, effortless functionality, and lasting quality. So, we partnered with London-based designer Tim Rundle to create something different.

Unlike most furniture brands that focus on mass production and fleeting trends, we set out to build a bed frame that’s:

• Minimalist, yet bold—A true statement in interior design.
• Effortlessly functional—Assembles in minutes, no tools or screws.
• Built to last—Crafted from 82% recycled aluminum, designed to be moved and adapted over a lifetime.

Your bed should work for you—not the other way around.

Furniture delivery shouldn’t be a hassle. While other brands leave you waiting months or make you haul heavy packages inside yourself, we take a different approach.

• Always in stock – No backorders, no waiting.
• Fast delivery – Ships in 3 days from our Denmark warehouse.
• Straight to your door – Whether you live on the ground floor or the fourth, your ReFramed bed arrives without the heavy lifting.
  
  

Your bedroom deserves an upgrade—without the delays.

We’re not just selling a bed frame—we’re challenging the status quo of how furniture is made, delivered, and lived with.

For too long, high-end design has been exclusive—furniture that looks great in a showroom but doesn’t fit real life. We believe great design should be:

• Functional – A bed frame that’s beautiful, yet practical.
• Effortless – Assembles in minutes, no stress required.
• Sustainable – Built from materials that can be recycled over and over again.
• Accessible – No middlemen, no markups—just honest pricing for premium design.

We design for real people, in real homes. That’s why every image you see is from our customers' bedrooms—not a staged villa.

We don’t believe in disposable furniture. We create pieces that last, reducing waste and rethinking how furniture should be made.

• A standard king-size (160cm) ReFramed bed emits just 46kg of CO₂ – That’s equivalent to 82 cups of coffee or 4.5 steaks.
• Aluminum is infinitely recyclable – Your bed frame is designed to be reused, repurposed, and reinvented.
• Built for longevity – ReFramed is made to be assembled, disassembled, and moved—without losing integrity.

This isn’t just about sustainability—it’s about changing the way we buy furniture for the better.

ReFramed bed frames are produced by industry leader Norsk Hydro, whose materials are trusted by Rolls Royce and HAY.

• Manufactured from Hydro Circal aluminum – 82% post-consumer recycled material.

• Repurposed from old car parts and industrial aluminum – Giving materials a second life.
  
• Engineered and finished in Denmark – Designed to stand the test of time.

Sustainability isn’t a marketing term—it’s built into every part of our process.

At ReFramed, we started with one simple idea:

Great design should make life better.

We saw a disconnect between what people want from furniture and what’s actually offered in the industry. Too many brands are disconnected from reality, selling overpriced, overcomplicated products that don’t fit how people actually live.

We built ReFramed to flip that on its head.

• Always in stock, no long waits.
• A bed frame that actually adapts to your life.
• A focus on real homes, real people, and real design.

2.5 years later, we’ve served over 600 customers across 21 European countries—all while remaining almost entirely self-funded.

To everyone who has bought from us, considered buying from us, followed us, or shared our story—thank you.

We see you. And we’re building this brand for you.