ReFramed was founded in 2020 when we realised we couldn't find a bed frame that truly resonated with us. To change that, we teamed up with London designer Tim Rundle to create something different - a bed frame that’s not only durable and easy to assemble but also bold in its design. It's crafted for those who, like us, value great design without sacrificing functionality.

Furniture delivery can be a hassle—we get that. While most brands either ship from far-off places or make you wait on a custom piece, we keep things local. Our bed frames are designed in London, produced, and warehoused in Denmark.

We understand how frustrating furniture delivery can be. While many brands ship from faraway locations or leave you waiting weeks for your order, we take a different approach. Our bed frames are designed in London, produced, and warehoused in Denmark, ensuring both quality and quick delivery. With the ability to fit 72 beds on a single pallet, stocking and shipping is a breeze. Whether you're on the ground floor or the fourth, our couriers will deliver your frame straight to your door — no curbside drop-offs or heavy lifting required.

We keep our frames in stock, aiming to dispatch within 24 hours. Have questions about lead times? We’re here to help.

Say goodbye to scheduling deliveries and hello to getting your bed fast—like it should be.

At ReFramed, we’re driven by one thing: good design should make your life better. We noticed the gap between what people want from their furniture and what the designer market offers—and we’re here to change that.

The furniture industry is crowded with brands that feel disconnected from real life. Design has become exclusive, a luxury reserved for a few, with products that feel untouchable. We want to flip that on its head.

Our mission is to make great design accessible—design that fits your life, not just a showroom. We’re direct-to-consumer, inclusive, always in stock, and completely transparent. We tell the stories of our community and create products that solve real problems, not just copy what’s already out there.

Sustainability isn’t an afterthought for us—it’s essential. But at our core, it’s the love for design that fuels everything we do.

2.5 years later, we’ve served over 600 customers in 21 European countries, almost entirely self-funded. To everyone who’s bought from us, thought about it, followed us, or told a friend—we see you. Thank you.

Our bed frames are produced by industry leader Norsk Hydro, whose clientele includes Rolls Royce and HAY in Denmark. First extruded in Vetlanda, Sweden, the frames are made of Hydro Circal aluminum-comprising 82% post-consumer recycled material. Your bed isn't merely production scrap; it's repurposed from old car parts and other aluminum items recycled at Hydro's Norwegian facility.

Post-extrusion, the components are sent to our Hydro facility in Thisted, Denmark. There, they're machined, powder-coated, and packaged before moving to our warehouse for shipment.

For us, sustainability isn't an afterthought-it's our driving principle. Every decision we make considers its environmental impact, which is why a standard king-size 160-bed emits just 46kg of CO2-equivalent to 82 cups of coffee or 4.5 steaks.

We're committed to transformative design that's not just beautiful but functional. Built for longevity, our furniture is easy to assemble, disassemble, and relocate.

Our recyclable materials ensure it can be reused over and over again.